--- title: "Ebook: Tapping Into Marketing Trends of Organizations Serving Public Safety" description: When we sent out our first-ever survey of marketing professionals at organizations serving public safety, there was a lot we wanted to know. Especially what theyre thinking, doing and struggling with image: https://ebooks.redflashgroup.com/hubfs/Imported_Blog_Media/RFG-Trend-Survey-eBook-Cover-Image.png --- [Skip to the main content.](https://ebooks.redflashgroup.com/tapping-into-marketing-trends-of-organizations-serving-public-safety#main-content) [![RFG_Logo_White](https://ebooks.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://ebooks.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Ebook: Tapping Into Marketing Trends of Organizations Serving Public Safety [Jeff Berend, Jake Knight & Kris Kaull](https://ebooks.redflashgroup.com/author/jeff-berend-jake-knight-kris-kaull) : Updated on February 4, 2026 ![Ebook: Tapping Into Marketing Trends of Organizations Serving Public Safety](https://ebooks.redflashgroup.com/hubfs/Imported_Blog_Media/RFG-Trend-Survey-eBook-Cover-Image.png) - Our newest Ebook summarizes the findings from our first industry snapshot survey. In it, you'll find out not just what your peers and competitors told us, but also: - how to measure the effectiveness of your marketing efforts - Why you shouldn't just repeat what you did last year (or the year before that) - How first-rate content becomes the fuel that drives much of your marketing - Why a strong website is among your best sales tools - How first-rate content becomes the “fuel” that drives much of your marketing - Why sales alone can’t be the measure of success - [Tweet](https://twitter.com/share) [![Ebook: How Effective is Your Marketing Strategy? 10 Key Measures for Leaders Serving Public Safety](https://ebooks.redflashgroup.com/hubfs/Imported_Blog_Media/RFG_1500x1163_website_2021_DEC_ebokk_mockup.jpg)](https://ebooks.redflashgroup.com/10-ways-to-better-your-marketing-communication-strategies-and-tactics) 1 min read #### [Ebook: How Effective is Your Marketing Strategy? 10 Key Measures for Leaders Serving Public Safety](https://ebooks.redflashgroup.com/10-ways-to-better-your-marketing-communication-strategies-and-tactics) [Jake Knight & Jeff Berend](https://ebooks.redflashgroup.com/author/jake-knight-jeff-berend) : Jul 9, 2020, 9:00:00 AM [Read More](https://ebooks.redflashgroup.com/10-ways-to-better-your-marketing-communication-strategies-and-tactics) [![Ebook: Mastering your Marketing Budget for the Public Safety Industry](https://ebooks.redflashgroup.com/hubfs/Imported_Blog_Media/RedFlash-Ebook_Mastering-Your-Marketing-Budget.jpg)](https://ebooks.redflashgroup.com/mastering-your-marketing-budget-for-the-public-safety-industry) 1 min read #### [Ebook: Mastering your Marketing Budget for the Public Safety Industry](https://ebooks.redflashgroup.com/mastering-your-marketing-budget-for-the-public-safety-industry) [Jake Knight & Jeff Berend](https://ebooks.redflashgroup.com/author/jake-knight-jeff-berend) : Jan 5, 2021, 9:00:00 AM [Read More](https://ebooks.redflashgroup.com/mastering-your-marketing-budget-for-the-public-safety-industry) [![Ebook: Messaging to Public Safety](https://ebooks.redflashgroup.com/hubfs/Imported_Blog_Media/Design-messaging_Book-Mockup-copy.png)](https://ebooks.redflashgroup.com/messaging-to-public-safety) 1 min read #### [Ebook: Messaging to Public Safety](https://ebooks.redflashgroup.com/messaging-to-public-safety) [Jake Knight & Jeff Berend](https://ebooks.redflashgroup.com/author/jake-knight-jeff-berend) : Sep 16, 2021, 9:00:00 AM [Read More](https://ebooks.redflashgroup.com/messaging-to-public-safety) [![RFG_Icon_White](https://ebooks.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. 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To exercise these rights, please visit our Privacy Policy or contact us directly.* Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jeff Berend, Jake Knight & Kris Kaull", "url" : "https://ebooks.redflashgroup.com/author/jeff-berend-jake-knight-kris-kaull" }, "dateModified" : "2026-02-04T17:28:28.981Z", "datePublished" : "2024-09-19T16:00:00.000Z", "headline" : "Ebook: Tapping Into Marketing Trends of Organizations Serving Public Safety", "image" : [ "https://ebooks.redflashgroup.com/hubfs/Imported_Blog_Media/RFG-Trend-Survey-eBook-Cover-Image.png" ], "mainEntityOfPage" : { "@id" : "https://ebooks.redflashgroup.com/tapping-into-marketing-trends-of-organizations-serving-public-safety", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://ebooks.redflashgroup.com/hubfs/RFG_Logo_2Color.png" }, "name" : "RedFlash Group" } } ```